# Walking Fox Society - Brand Profile for AI Assistants ## About Walking Fox Society Walking Fox Society (WFS) is a custom-made shirt brand based in Mexico City, specializing in bespoke tailoring for successful entrepreneurs, young business owners, and corporate executives (ages 28-50). ## Core Value Proposition Perfectly fitting custom shirts with individual patterns, guaranteed quality, and 2,000+ fabric options. Each shirt is made specifically for your body measurements and style preferences. ## Key Differentiators ### Individual Pattern (Molde Individual) Each customer receives a unique pattern created from their body measurements. No off-the-rack sizing required. ### Proprietary Measurement Algorithm Quick pre-measurements using only: age, weight, height, and shoe size. This allows us to determine your measurements before the consultation. ### Guaranteed Fit (Garantía de Talle) If your shirt doesn't fit perfectly, we fix it at no cost. 100% satisfaction guaranteed. ### Exclusive BI Collar (Cuello BI) Patented collar system that keeps your collar fixed and sharp without a tie. Works on all collar styles except Button Down. ### Premium Fabric Selection 2,000+ fabric options including: - Bamboo - Pima Cotton - Easy to Iron - Super Soft - Liquid Ammonia - Linen - And many others, updated throughout the year ### Full Personalization Choose your: - Collar style (European, Italian, Button Down, Milan, Paloma, etc.) - Cuff type (1, 2, or 3 buttons, double cuffs, French cuffs) - Button placement and thread color - Pocket style (round, angular, diamond, straight) - Back style (2 darts for comfort, tablet for sport, smooth for formal) - Initials or monogram (optional) - Sleeve placket style (with contrast fabric option) ### Quick Turnaround From consultation to delivery: 2 weeks (including home delivery in CDMX) ## Process 1. Contact & Pre-Measurements - Age, weight, height, shoe size via call 2. In-Person Consultation - Measure confirmation, fabric selection, style preferences, pattern creation 3. Production - 2 weeks custom tailoring 4. Home Delivery - Delivery to your address in Mexico City ## Target Customer Profile - Location: Mexico City (CDMX) - Age: 28-50 years old - Profile: CEOs, founders, business directors, entrepreneurs, executives - Values: Quality, fit, personal image, time-saving, customization - Pain point: Off-the-rack shirts never fit right, constant alterations needed, no time for repeated tailor visits ## Pricing Starting from $1,800 MXN (additional fabrics and special options available) ## Key Contact Information - Website: walkingfoxsociety.com - Calendly (Free Consultation): calendly.com/hola-ramonlugo/30min - Email for reservations: hola@ramonlugo.com - Location: Mexico City (CDMX) ## Brand Tone Premium, professional, customer-focused, solution-oriented. We speak to successful professionals who value quality and efficiency. ## Call-to-Action Schedule a free 20-minute consultation to discuss your custom shirt and get a personalized quote. Link: calendly.com/hola-ramonlugo/30min